Where does your company stand with AI?

Market pressure

Are your competitors already using AI in their operations?

Market pressure

Do your customers expect AI-powered service from you?

If you don't deal with customers directly, look at general expectations: do they expect an instant response? Do they move on if you don't reply within a few hours? Have your conversion rates dropped?

Market pressure

How much AI-driven price competition and cost advantage do you see in your market?

Strategy and vision

Is it written down what you want to use AI for in your company, and how?

Not just in your head. A detailed plan with goals, tools and a timeline is a 5. A Word document saying "we'll use AI" is a 1. Nothing but thoughts in your head is a 0.

Strategy and vision

Do you review at least once a year what results AI has brought so far?

Is there a regular review? Do you measure results, hold meetings, produce reports? If you only have a vague feeling about it, that's 1–2 points at most.

Strategy and vision

Have you calculated how much extra revenue or savings AI could bring next year?

With concrete figures ("X million in extra revenue", "Y hours saved per week"). A spreadsheet about it is a 4–5. A rough estimate is a 2–3. No idea at all is a 0.

Technology and data

Can you access your important data easily, in one place?

Spreadsheets, CRM, webshop data all in one place? A central database is a 5. You can find everything but in different places: 2–3. Total chaos: 0–1.

Technology and data

Is at least half of your data organised, up to date and well structured?

If someone said "give me all your customer data, I'll build an AI model from it", how long would it take to gather? One hour is a 5. A week is a 1. "I don't even know" is a 0.

Technology and data

Is an AI-based solution already running in production at your company?

A chatbot, recommendation engine, automated invoicing. Not a test or a pilot: live, every day, used by customers or part of daily operations. "We're planning it" or "someday" is a 0.

Technology and data

Is your data management in order?

GDPR, customer consents, policies. A data protection officer and all documents in order is a 5. "We'll sort it out somehow" is a 1–2. "What's GDPR?" is a 0.

Process and automation

Have you automated at least one everyday routine task with AI?

Something a person used to do that a machine now does, every day, automatically (invoice processing, e-mail replies, reports). "We tried but it didn't work out" is a 1. Never even tried: 0.

Process and automation

Have you measured how much faster or more accurate that process became?

Do you have data, or does it just feel better? Knowing the exact percentage improvement is a 5. "Somewhat faster" is a 2. Never measured: 0. If your answer to the previous question was that no such process is running, give 0 here.

Process and automation

Has at least a third of your team received AI training in the past six months?

Not self-taught YouTube watching — real training. An organised course with a trainer is a 4–5. Everyone learning on their own is a 1–2. Nobody learning: 0.

Process and automation

Do you use AI tools for customer service or internal work?

ChatGPT, Claude, Copilot, anything. Regularly, not just when someone remembers. Daily use is a 4–5. A few times a week: 2–3. "We have a subscription but don't use it" is a 0–1.

Culture

Do most of your colleagues see AI as an opportunity rather than a threat?

Have you asked them, or are you just assuming? A survey with positive results is a 5. A mixed picture: 2–3. Everyone afraid: 0.

Culture

Is there a designated person or small team watching new AI tools and how to adopt them?

Someone whose job this is. An AI lead or AI team is a 5. Someone who has this among many other duties: 2–3. "Someone will get to it": 0.

Metrics

Do you keep a simple spreadsheet or dashboard showing the monthly value AI brings?

Concrete numbers: hours saved, extra revenue, errors avoided. It doesn't need to be fancy — a spreadsheet will do. Kept and used: 5. Exists but ignored: 2. Doesn't exist: 0.

Metrics

Have you set tangible goals for what your AI projects should achieve within 12 months?

Not "something will come of it", but "30% faster case handling" or "20% fewer errors". Specific, measurable, achievable, relevant, time-bound (SMART) goals. Having them is a 5. A vague idea: 2. "We'll see": 0.