UGC or avatar video — which and when?
The two kinds of AI video are good for different goals. We help you decide which to choose for your campaigns.
There are two common types of AI video, and each is strong in different situations. Here’s a quick guide to which is the better choice when.
UGC-style video
A natural, “real customer” feel that comes across as authentic and personal. Great when you want to build trust, for social ads and showing the product experience. People would rather watch a recommendation than an ad.
Avatar video
A speaking, presenter-style character who delivers the message clearly and consistently. Ideal when you need to convey a lot of information clearly: a tutorial, an announcement, an explainer, or multiple language versions of the same content.
How to decide
- Trust and experience → UGC.
- Clear, repeatable message → avatar.
- Often both together works best: UGC for attention, avatar for the details.
Based on your brand voice we help pick the right format and produce it without a shoot.